Graphic Design and Print Production Fundamentals
first Edition

Graphic Design and Print Production Fundamentals

by Ken Jeffery

This textbook - written by a group of select experts with a focus on different aspects of the design process, from creation to production - addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

Unless otherwise noted within this book, this book is released under a Creative Commons Attribution 4.0 International License also known as a CC-BY license. This means you are free to copy, redistribute, modify or adapt this book. Under this license, anyone who redistributes or modifies this textbook, in whole or in part, can do so for free providing they properly attribute the book. Additionally, if you redistribute this textbook, in whole or in part, in either a print or digital format, then you must retain on every physical and/or electronic page the following attribution:

Download this book for free at http://open.bccampus.ca

For questions regarding this license, please contact opentext@bccampus.ca. To learn more about the B.C. Open Textbook project, visit http://open.bccampus.ca . Cover image: Cover is a montage of two images: (https://unsplash.com/photos/WNevBlZWCKA) by Simon Hattinga Verschure and (https://unsplash.com/photos/BVyNlchWqzs) by Amador Loureiro, both licensed under CC0.

Creative Commons License

Graphic Design and Print Production Fundamentals by Ken Jeffery is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Introduction. Front Matter
Introduction.1 - About the Book
Introduction.2 - Introduction
Chapter One. Design History
1.1 - Introduction
1.2 - William Morris and the Arts & Crafts Movement
1.3 - Deutscher Werkbund
1.4 - Bauhaus
1.5 - Dada
1.6 - International Typographic Style
1.7 - Late Modern | New York Style
1.8 - Post Modern
1.9 - Summary
Chapter Two. Design Process
2.1 - Introduction
2.2 - Design Research and Concept Generation
2.3 - Define
2.4 - Research
2.5 - Develop Concepts
2.6 - Implement Solutions
2.7 - Summary
Chapter Three. Design Elements, Design Principles, and Compositional Organization
3.1 - Introduction
3.2 - Visual Elements -- Basic Things That Can be Seen
3.3 - Compositional Principles -- Strategies for Arranging Things Better
3.4 - Organizational Principles
3.5 - Summary
Chapter Four. Colour Management in the Graphic Technologies
4.1 - Introduction
4.2 - Colour Science
4.3 - Measuring Devices
4.4 - Lab Colour Space and Delta E Measurements
4.5 - Working with a Spectrophotometer to Read Standard Colour Charts for Output Profiling
4.6 - The Measurement File’s Role in Colour Profiling
4.7 - Profile Creation
4.8 - Beyond Output Profiling: Display, Input, and Device Link Profiles
4.9 - A Review of the Profile Classes
4.10 - The Components and Purpose of a Colour Management System
4.11 - Applying Colour Management in the Adobe Creative and Kodak Prinergy Software
4.12 - Summary
Chapter Five. Pre-press
5.1 - Introduction
5.2 - Raster Image Processing
5.3 - Colour
5.4 - Trapping
5.5 - Transparency
5.6 - Imposition
5.7 - Preflight
5.8 - Summary
Chapter Six. Imaging
6.1 - Introduction
6.2 - Inkjet
6.3 - Electrophotography
6.4 - Electrophotographic Process
6.5 - Paper Basics
6.6 - Page Description Languages
6.7 - Variable Data Printing
6.8 - Summary
Chapter Seven. Web2print
7.1 - Introduction
7.2 - E-commerce for Print Manufacturing
7.3 - Web2print Strategies and Goals
7.4 - Implementation and Workflow Considerations
7.5 - Summary
Chapter Eight. Back Matter
8.1 - Glossary
8.2 - About the Authors