Introduction to Tourism and Hospitality in BC
first Edition

Introduction to Tourism and Hospitality in BC

by M. Westcott, G. Bird, P. Briscoe, R. Freeman, K. Glazer, K. Henry, T. Hood, H. Knowles, M. McCartney, D. Owens and other

This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter.

Front Matter
About the Book
1. History and Overview
2. Transportation
3. Accommodation
4. Food and Beverage Services
5. Recreation
6. Entertainment
7. Travel Services
8. Services Marketing
9. Customer Service
10. Environmental Stewardship
11. Risk Management and Legal Liability
12. Aboriginal Tourism
13. Careers and Work Experience
14. Back to the Big Picture: Globalization and Trends
15. Back Matter
15.1. Appendix: Glossary
15.2. About the Authors and Reviewers

Morgan Westcott served as project manager and lead author for this textbook. A graduate of the BCIT tourism marketing program, Morgan holds a B.A. in English, an M.A. in tourism management. She has management-level experience in cultural tourism, food and beverage operations, and special events.

Geoffrey Bird is associate professor of the School of Tourism and Hospitality Management and the program head for the Master of Arts in Tourism Management at Royal Roads University.

Peter Briscoe has taught hospitality, tourism, and event management at the postsecondary level for over two decades, with faculty appointments at Okanagan University College, College of New Caledonia, Thompson Rivers University, and Vancouver Island University, where he is currently the chair of the bachelor of hospitality management program and the wine business program.

Ray Freeman is an associate faculty member in the School of Tourism and Hospitality Management at Royal Roads University and a principal consultant with Left Coast Insights – Tourism Development Consulting.

Kelley Glazer has over 26 years of experience in the tourism and hospitality industry. She has worked in destination marketing and management, hospitality sales, operations, and transportation marketing.

Keith Henry is the president and CEO of KCD Consulting Incorporated, which specializes in human resource development, economic development, project delivery, strategic planning, negotiations, and leadership development. 

Terry Hood has been a leader in the fields of tourism education, regional tourism planning, project management, and Aboriginal education program development for over 30 years.

Over the past 10 years Heather Knowles has worked in a variety of tourism sectors including with the City of Edmonton as a festival and event liaison, assistant manager for an outdoor tour company, and tourism sessional instructor. 

For the past nine years, Micki McCartney has been employed as the co-operative education instructor and coordinator at Vancouver Island University, with the responsibility for co-operative education programming and assignments for diploma and bachelor degree students engaged in the study of tourism and recreation.

Donna Owens spent 11 years at the Canadian Tourism Commission and undertook research, product development (in the attractions, festivals, cultural, and heritage tourism sectors) and marketing in the U.S. leisure and business travel programs.

Lynda Robinson has worked at Vancouver Island University (VIU) for the past 12 years in career and employment services. She currently focuses on supporting students in the hospitality management and tourism programs as an instructor and co-operative education coordinator.

Eugene Thomlinson is an assistant professor in the School of Tourism and Hospitality Management at Royal Roads University and has more than 15 years of experience in industry and academia providing a firm foundation of practical and theoretical knowledge in market research and management.

Griff Tripp's academic career at Vancouver Island University (VIU) started in 1994 teaching financial management courses in the hospitality management program.

Don Webster is the convener of the Wilderness Leadership and Advanced Wilderness Leadership Certificates at Capilano University.

Rebecca Wilson-Mah is the program lead for the bachelor’s degree program in international hotel management at Royal Roads University, a role that enables her to coach and support students both on campus and on internship placement.

Creative Commons Attribution 4.0 International License

CC-BY 4.0

Unless otherwise noted within this book, this book is released under a Creative Commons Attribution 4.0 International license also known as a CC-BY license. This means you are free to copy, redistribute, modify, or adapt this book.Under this license, anyone who redistributes or modifies this textbook, in whole or in part, can do so for free providing they properly attribute the book as follows:

Introduction to Tourism and Hospitality in BC by Morgan Westcott, Editor, © Capilano University and is used under a CC-BY 4.0 International license.

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