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Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

Table of contents
Chapter One. Corporations and their Social Responsibility
Chapter Two. Debating CSR: Methods and Strategies
Chapter Three. Climate Change
Chapter Four. Genetically Modified Organisms (GMOs)
Chapter Five. Social Entrepreneurship
Chapter Six. Marketing Ethics: Selling Controversial Products
Chapter Seven. Organic Food: Health Benefit or Marketing Ploy?
Chapter Eight. Fair Trade
Chapter Nine. CSR and Sweatshops
Chapter Ten. Corruption in International Business
Chapter Eleven. Corporations and Politics: After Citizens United
Chapter Twelve. Animal Rights and CSR
Chapter Thirteen. Appendix A: Nuclear Energy Is Our Best Alternative for Clean Affordable Energy
Chapter Fourteen. Appendix B: Friend, Foe, or Frock: Animal Rights in Fashion
Chapter Fifteen. Appendix C: Monsanto Company and Its Effect on Farmers
Chapter Sixteen. Appendix D: To What Extent Are Small-Scale Coffee Producers in Latin America the Primary Beneficiaries of Fair Trade?
Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy
1st Edition
Guillermo C. Jimenez, Elizabeth Pulos
©2016 Guillermo Jimenez and Elizabeth Pulos
Table Of Contents
  • Introduction - Front Matter
  • Chapter One - Corporations and their Social Responsibility
  • Chapter Two - Debating CSR: Methods and Strategies
  • Chapter Three - Climate Change
  • Chapter Four - Genetically Modified Organisms (GMOs)
  • Chapter Five - Social Entrepreneurship
  • Chapter Six - Marketing Ethics: Selling Controversial Products
  • Chapter Seven - Organic Food: Health Benefit or Marketing Ploy?
  • Chapter Eight - Fair Trade
  • Chapter Nine - CSR and Sweatshops
  • Chapter Ten - Corruption in International Business
  • Chapter Eleven - Corporations and Politics: After Citizens United
  • Chapter Twelve - Animal Rights and CSR
  • Chapter Thirteen - Appendix A: Nuclear Energy Is Our Best Alternative for Clean Affordable Energy
  • Chapter Fourteen - Appendix B: Friend, Foe, or Frock: Animal Rights in Fashion
  • Chapter Fifteen - Appendix C: Monsanto Company and Its Effect on Farmers
  • Chapter Sixteen - Appendix D: To What Extent Are Small-Scale Coffee Producers in Latin America the Primary Beneficiaries of Fair Trade?
Introduction
Front Matter

 

 

 

 

 

 

 

 

 

 

 

 

Good Corporation,

Bad Corporation

 

Corporate Social

Responsibility in the Global

Economy

 

 

Guillermo C. Jimenez

Elizabeth Pulos

 

 

Open SUNY Textbooks

2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2016 Guillermo Jimenez and Elizabeth Pulos

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This publication was made possible by a SUNY Innovative Instruction Technology Grant (IITG). IITG is a competitive grants program open to SUNY faculty and support staff across all disciplines. IITG encourages development of innovations that meet the Power of SUNY ’s transformative vision.

 

Published by Open SUNY Textbooks, Milne Library (IITG PI)
State University of New York at Geneseo,
Geneseo, NY 14454

Introduction.1. About the Textbook

This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical and business dynamics underlying CSR in areas such as: global warming, genetically-modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.

Introduction.2. About the Authors

Guillermo C. Jimenez, J.D. is a tenured professor in the department of International Trade and Marketing at the Fashion Institute of Technology (S.U.N.Y.) in New York City. He also holds adjunct teaching appointments at NYU Stern Graduate School of Business, Brooklyn Law School, Iona College (New York) and at the International School of Management in Paris, France. Prof. Jimenez teaches courses on international law, international management, multicultural management, and international corporate citizenship. He is the author of four previous books, including: the ICC Guide to Export-Import, 4th Edition (ICC Publishing, 2012), the first book on the new legal discipline of fashion law, Fashion Law: A Guide for Designers, Fashion Executives and Attorneys (Fairchild Publishing), and a multi-disciplinary review of political psychology, Red Genes Blue Genes: Exposing Political Irrationality (Autonomedia, 2009). Prof. Jimenez received his B.A. from Harvard and his J.D. from the University of California at Berkeley. As an international policy and legal expert, he has lectured in over 35 countries and collaborated with such intergovernmental organizations as the United Nations, World Trade Organization and European Commission.

Elizabeth Pulos is Senior Manager of Compliance Administration at Worldwide Responsible Accredited Production (WRAP), a nonprofit dedicated to promoting ethical manufacturing around the world through certification and education. She has a BS in International Trade and Marketing from the Fashion Institute of Technology, where she was president of the CSR Club and recipient of the World Trade Week, New Times Group and PVH scholarships, as well as the SUNY Chancellor’s Award for Student Excellence. Prior to FIT, Elizabeth studied Music Performance at Mount Royal Conservatory and Environmental Science at the University of Calgary. A classically trained violist, she has performed in New York, Canada, Europe, the UK and Australia.

Introduction.3. Reviewer’s Notes

Guillermo Jimenez’s Good Corporation, Bad Corporation is a fair-minded and thoroughly readable introduction to the concept of Corporate Social Responsibility. It is intended for students in business management and economics courses, but I think it is accessible to any college student in any discipline with an interest in the subject.

Chapter by chapter, students are encouraged not merely to master the information but to engage with it, to think critically about the real-world complexities of business ethics and to grasp competing rationales on both sides of tangled moral dilemmas. Rather than deal with abstractions, Jimenez walks the reader through the ways in which questions of CSR have actually played themselves out. There is no preaching or tendentiousness here. There is only respect for each student’s capacity to form intelligent opinions that are grounded in reason rather than in emotion.

Professor Mark Goldblatt, Chair, Department of Educational Skills,

Fashion Institute of Technology (SUNY)

Introduction.4. About Open SUNY Textbooks

Open SUNY Textbooks is an open access textbook publishing initiative established by State University of New York libraries and supported by SUNY Innovative Instruction Technology Grants. This pilot initiative publishes high-quality, cost-effective course resources by engaging faculty as authors and peer-reviewers, and libraries as publishing service and infrastructure.

The pilot launched in 2012, providing an editorial framework and service to authors, students and faculty, and establishing a community of practice among libraries.

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